Course curriculum

  • 1

    Introduction to Market Innovation Roadmap

    • Introduction to Market Innovation Roadmap

    • Benefits | Market Innovation Roadmap

    • Innovation vs Optimization | Market Innovation Roadmap

    • Course Structure | Market Innovation Roadmap Course

  • 2

    Lesson 1: Market Identification | Market Innovation Roadmap

    • Introduction to Market Identification

    • Core Areas Guided Worksheet - Market Identification

    • Case Study: Core Areas of Market Identifications

    • Exercise 1: Market Identification

  • 3

    Lesson 2: Market Analysis | Market Innovation Roadmap

    • Introduction to Market Analysis

    • Competitive and Alternative Markets in Market Analysis

    • Archiving Your Findings in Market Analysis

    • Miro Link

    • Case Study: Developing Market Analysis

    • Exercise 2: Market Analysis

  • 4

    Lesson 3: Market Focus - Creating Market Landscapes | Market Innovation Roadmap

    • Introduction to the Market Focus Landscapes

    • Market Landscapes in Market Focus

    • Case Study: Developing Market Landscapes

    • Exercise 3: Market Focus Landscapes

  • 5

    Lesson 4: Market Focus - Position & Identify Opportunity Spaces

    • Introduction to Positioning and Identifying Opportunity Spaces

    • Positioning and Identifying Opportunity Spaces

    • Exercise 4: Market Focus Opportunity Spaces

  • 6

    Lesson 5: Market Strategic Direction | Market Innovation Roadmap

    • Introduction to Market Strategic Direction

    • Market Summary in Market Strategic Direction

    • Market Strategic Direction: Developing Strategic Direction

    • Problem Solving Case Study | Market Innovation Roadmap

    • What if? Consequences of Not Using the Market Innovation Roadmap

    • Exercise 5: Market Strategic Direction

  • 7

    Lesson 6: Case Studies in Different Fields | Market Innovation Roadmap

    • Introduction to Case Studies

    • Business Strategy Case Study: Market Innovation Roadmap

    • Brand Strategy Case Study: Market Innovation Roadmap

    • Digital Design, User Experience, Interface Design Case Study

    • Final Thoughts | Market Innovation Roadmap